Trish Berry, April 2025
Effy Jewelry is the epitome of luxury, sophistication, stylishness and beauty. It is high-quality jewelry, the type of jewelry that will escalate in value as the years pass, the type of jewelry that will be handed down generation to generation, much like Cartier jewelry.
The very finest of gemstones are used in the creation of these elegant pieces. Fourteen carat gold, diamonds, sapphires, rubies, emeralds, and other precious gemstones placed in intricate designs. The price can be high, as noted by the ring on my finger, which had a cost of $5,995.00. The panther necklace was priced at $60,000.00 — sold white and yellow gold, with clear diamonds and black diamonds on the head, with emerald eyes. A statement piece.
I tried on both rings and the necklace. They are more beautiful on than in a display. I have long fingers. The rings are large, long in length, and went almost to my knuckle. They were so beautiful on my hand. I had on a white outfit with a black scarf the night I tried on the necklace. I must say that I looked like a billion dollars. The necklace is showy but lightweight. Effy jewelry is beautiful, no matter the piece or style, even on me, a seventy-six year old woman.
Effy Jewelry was started by Effy Hematian (1943-2023) as an emigrant from Iran who was trained as an electrical engineer. He started his jewelry line to offer affordable, fine jewelry. As the years passed, he began using higher quality gems, higher quality metals, which reflects the higher cost today of some pieces. There are less expensive Effy items for everyday wear, but the bold, brightly colored, distinctive pieces are saved for special occasions.
The Effy line now includes rings, necklaces, earrings, bracelets and watches. The panther line of accessories is absolutely gorgeous.
You can find an Effy store on any Royal Caribbean ship, as well as Carnival Cruise Lines, Celebrity Cruise Line, Cunard Cruise Line, Holland America Cruise Line, MSC cruise Line, Norwegian Cruise Line, Princess Cruise Line and Seabourn Cruise Line. Below is a photo of one of the Effy Jewelry stores on a Royal Caribbean Cruise ship (the gold lettering), along with two other Effy Jewelry stores located on different islands in the Caribbean.
(When purchasing any expensive item outside of the United States, always check on whether items are duty free. You will always be required to pay customs fees on any high-ticket item. Verify the fee before purchasing an expensive item. Customs fees are due, required, for any item purchased that goes over a certain sum. These sums change at times, so check what fees you will owe at the time of your purchase.)
Effy Jewelry can be found in the United States at their flagship store on 5th Avenue in New York, at any high-end department store (Macy’s, Nordstrom, Belk), Zared the Galleria of Jewelry and Zales. You can also find their precious, beautiful jewelry at Effy’s online store, as well as the Blue Nile website. Some local independent jewelers may carry Effy Jewelry, but Effy Jewelry can always be found in large cities or high-end shopping districts.
Effy jewelry is exquisite.